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Evidence Guide: BSBADV404 - Schedule advertisements

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV404 - Schedule advertisements

What evidence can you provide to prove your understanding of each of the following citeria?

Confirm advertising and media requirements

  1. Confirm availability of completed advertisement
  2. Identify and confirm chosen media and media vehicle/s from the media plan
  3. Confirm timing for public release of advertisement
  4. Confirm budget allocation per-medium per-advertising period
Confirm availability of completed advertisement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and confirm chosen media and media vehicle/s from the media plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm timing for public release of advertisement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm budget allocation per-medium per-advertising period

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare and cost media schedule

  1. Confirm that duration and timing of media schedule meet requirements of the media plan
  2. Ensure distribution of messages over duration of schedule meets requirements of the media plan
  3. Ensure number, size/length and placement/timing of advertisements in media schedule is in accordance with the media plan
  4. Negotiate costs with media vehicles, report any variations from budget in costs per-medium per-advertising period, and gain approvals to proceed
  5. Negotiate and gain approvals for changes to schedule required by unforeseen problems with media vehicle/s from supervisors/account managers in accordance with organisational policies and procedures
  6. Cost overall media schedule to meet budgetary requirements
Confirm that duration and timing of media schedule meet requirements of the media plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure distribution of messages over duration of schedule meets requirements of the media plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure number, size/length and placement/timing of advertisements in media schedule is in accordance with the media plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate costs with media vehicles, report any variations from budget in costs per-medium per-advertising period, and gain approvals to proceed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate and gain approvals for changes to schedule required by unforeseen problems with media vehicle/s from supervisors/account managers in accordance with organisational policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Cost overall media schedule to meet budgetary requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Book advertising time/space and lodge advertisements

  1. Follow booking procedures in accordance with organisational policy and practice using appropriate technology
  2. Lodge advertisements to meet deadline requirements of media vehicle/s in accordance with organisational procedures
  3. Suggest changes or improvements to organisational scheduling procedures to supervisors or managers
Follow booking procedures in accordance with organisational policy and practice using appropriate technology

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Lodge advertisements to meet deadline requirements of media vehicle/s in accordance with organisational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Suggest changes or improvements to organisational scheduling procedures to supervisors or managers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Confirm advertising and media requirements

1.1 Confirm availability of completed advertisement

1.2 Identify and confirm chosen media and media vehicle/s from the media plan

1.3 Confirm timing for public release of advertisement

1.4 Confirm budget allocation per-medium per-advertising period

2 Prepare and cost media schedule

2.1 Confirm that duration and timing of media schedule meet requirements of the media plan

2.2 Ensure distribution of messages over duration of schedule meets requirements of the media plan

2.3 Ensure number, size/length and placement/timing of advertisements in media schedule is in accordance with the media plan

2.4 Negotiate costs with media vehicles, report any variations from budget in costs per-medium per-advertising period, and gain approvals to proceed

2.5 Negotiate and gain approvals for changes to schedule required by unforeseen problems with media vehicle/s from supervisors/account managers in accordance with organisational policies and procedures

2.6 Cost overall media schedule to meet budgetary requirements

3 Book advertising time/space and lodge advertisements

3.1 Follow booking procedures in accordance with organisational policy and practice using appropriate technology

3.2 Lodge advertisements to meet deadline requirements of media vehicle/s in accordance with organisational procedures

3.3 Suggest changes or improvements to organisational scheduling procedures to supervisors or managers

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Confirm advertising and media requirements

1.1 Confirm availability of completed advertisement

1.2 Identify and confirm chosen media and media vehicle/s from the media plan

1.3 Confirm timing for public release of advertisement

1.4 Confirm budget allocation per-medium per-advertising period

2 Prepare and cost media schedule

2.1 Confirm that duration and timing of media schedule meet requirements of the media plan

2.2 Ensure distribution of messages over duration of schedule meets requirements of the media plan

2.3 Ensure number, size/length and placement/timing of advertisements in media schedule is in accordance with the media plan

2.4 Negotiate costs with media vehicles, report any variations from budget in costs per-medium per-advertising period, and gain approvals to proceed

2.5 Negotiate and gain approvals for changes to schedule required by unforeseen problems with media vehicle/s from supervisors/account managers in accordance with organisational policies and procedures

2.6 Cost overall media schedule to meet budgetary requirements

3 Book advertising time/space and lodge advertisements

3.1 Follow booking procedures in accordance with organisational policy and practice using appropriate technology

3.2 Lodge advertisements to meet deadline requirements of media vehicle/s in accordance with organisational procedures

3.3 Suggest changes or improvements to organisational scheduling procedures to supervisors or managers